Distribution Strategy
SEO Gets You Found. Distribution Gets You Sold.
Rankings without closings is just vanity metrics. We help mid-size developers build the same two-channel partner network that the biggest players in Philippine real estate operate at massive scale.
Your people on the ground in Dubai, Hong Kong, Singapore, Riyadh. Referring qualified buyers back to your licensed sales team. Not random leads. Warm introductions from trusted kabayan.
The Proven Model: How the Biggest Players Distribute
The developers who dominate the Philippine market don't just have good marketing. They have massive partner networks, especially targeting OFWs, who represent the majority of property buyers. BSP data shows remittances exceeding $33 billion annually. Any distribution strategy that doesn't prioritize OFW corridors is leaving the biggest buyer segment on the table.
The Filipino Homes / Leuterio Blueprint
Filipino Homes (Leuterio Realty) built "Global Partners," a network of OFW referral partners operating in 17+ countries: Dubai, Japan, Singapore, Canada, Australia, Saudi Arabia, UK, Qatar, Hong Kong, Taiwan, South Korea, Malaysia, Oman, Kuwait, Germany, Italy, and the USA.
These partners are OFWs with entrepreneurial drive who refer kabayan looking for properties. They earn commissions per referral. Licensed agents in the Philippines (11,000+ agents, 650+ licensed brokers) handle the actual closing across 1,600+ developer projects.
Leuterio smartly positioned Global Partners as an OFW protection initiative. Shielding kabayan from colorum developers and unlicensed agents. This built trust and legitimacy simultaneously. They even opened a Dubai office and secured an investor visa for long-term Middle East operations.
17+
Countries
11,000+
Agents
650+
Licensed Brokers
1,600+
Projects
The SMDC / Ayala Model
Large developers send sales directors and teams abroad on "sales missions" to OFW corridors. Same principle: build relationships, earn trust, refer back to licensed teams in the Philippines. The scale is different, but the structure is the same.
The Two-Channel Distribution Model
Two distinct channels that work together. Each with different roles, different requirements, and different legal standing under RESA.
OFW Referral Partners
The Reach Layer
Regular people stationed abroad who refer friends, family, and colleagues looking for properties in the Philippines. Not licensed brokers. They introduce buyers, earn commissions per successful referral, and build trust through personal relationships.
Why this works:
- + OFWs trust their kabayan more than any Facebook ad
- + Commission structure creates recurring motivation
- + Scales internationally without sending teams abroad
- + Protects OFWs from colorum agents. Builds legitimacy.
Licensed Brokers & Salespersons
The Closing Layer
PRC-licensed professionals who handle the actual closing. Documentation, Pag-IBIG processing, DHSUD compliance, reservation agreements, CTS-cum-Assignment transfers, and turnover. Referral partners hand warm leads to them.
What they handle:
- + Buyer qualification and documentation
- + Pag-IBIG loan processing and bank financing
- + DHSUD compliance and License to Sell verification
- + Reservation to turnover. Full closing cycle.
How the Two Channels Connect
OFW referral partners generate warm, trust-based leads abroad → Licensed brokers and salespersons handle compliance, documentation, and closing in PH → Developer gets international reach (through partners) AND legal compliance (through licensed professionals).
RESA Compliant. Always.
Referral partners introduce buyers. Licensed professionals close deals. This keeps you compliant with RESA (RA 9646). We know this structure intimately, because we're licensed brokers ourselves, not SEO consultants reading about real estate online.
Every distribution system we build has clear role boundaries. Referral partners never handle transactions, documentation, or closing. Licensed brokers and salespersons handle everything that requires PRC credentials. No gray areas. No colorum risk.
Compliance Boundaries
- Referral partners: introduce only
- Licensed brokers: close deals
- RESA (RA 9646) compliant
- No colorum risk
Why SEO and Distribution Must Come From the Same Provider
Your SEO-optimized project pages become the sales toolkit your entire network uses.
Referral Partner in Dubai
sends a Viber link to kabayan. That page needs to rank, answer every question, and convert.
Licensed Broker in Manila
emails a project comparison. That content needs to be comprehensive, credible, and up to date.
OFW Asks ChatGPT
"best 3BR condos in Cebu under 8M." Your project needs to be the answer. Not a competitor.
SEO and distribution are not separate strategies. They are two halves of the same system. We build both.
The Opportunity for Mid-Size Developers
You don't need 11,000 agents or a Dubai office. You need the same two-layer structure at a scale that matches your inventory. A dozen referral partners in key OFW corridors paired with your licensed sales team back home.
The infrastructure we build includes the digital toolkit (SEO-optimized project pages that function as 24/7 sales presentations), the partner recruitment framework, and the compliance structure that keeps everything within RESA boundaries.
We are the Systems Provider, not the Sales Manager. We build the infrastructure, the strategy, the digital toolkit, and the partner recruitment framework. Your in-house sales director manages the humans. We build the system. Your team runs it.
OFWs Are the Majority of Philippine Property Buyers
BSP data shows remittances exceeding $33 billion annually. Any distribution strategy that doesn't prioritize OFW corridors is leaving the biggest buyer segment on the table.
Middle East. Singapore. Hong Kong. Japan. USA. Canada. Australia. UK. Your buyers are there. Your referral partners should be too.
What We Build vs. What You Handle
Clear responsibilities. We build the infrastructure. You manage the people.
| What We Build (Infrastructure) | What You Handle (People) |
|---|---|
| Search dominance: ranking for every city, project, unit type | Inventory management: keeping your unit list and pricing updated |
| Partner recruitment system: the digital pipeline for OFW referral partner sign-ups | Broker management: training, motivating, and leading your sales force |
| AEO data structure: making AI answer engines recommend your projects | Closing: the last-mile documentation, signatures, and turnover |
| RESA-compliant framework: the legal logic of the entire funnel | Compliance verification: checking PRC IDs of your agents and partners |
| Content & sales toolkit: project pages, guides, comparison tools | Relationship management: maintaining your broker and partner relationships |
Ready to build your distribution network?
Let's talk about reaching OFW buyers through the same model the biggest developers use.