Case Study
REN.PH: 60,000+ Data-Driven Pages with Official Government Data
I built the Philippines' first real estate verification platform. Using programmatic SEO across four data verticals with official government sources, here's what happened.
Visit REN.PH60,000+
Programmatic Pages
4 data verticals
25,264
Broker Profiles
PRC-verified
199,674
Zonal Value Records
Across 33,633 barangays
7,820
DHSUD Records
LTS verification tool
The Problem
The Philippines has roughly 35,000 licensed real estate brokers and over 120,000 unlicensed agents. Consumers have no easy way to tell the difference. Legitimate professionals get lumped in with bad actors.
Meanwhile, developers register projects with DHSUD and receive License to Sell certificates, but buyers have no simple way to verify this. They're left digging through government websites, hoping they're not buying into an unregistered project.
And when it comes to property values, BIR zonal values are buried in spreadsheets that change every few years. 199,674 data points across 33,633 barangays, and no easy way to look them up.
I saw these problems as a licensed broker. So I built the infrastructure that should have existed: a single platform where anyone can verify a broker's license, check a project's registration, look up zonal values, and do proper due diligence before a transaction.
The Strategy
Instead of building another property listing site, I built verification infrastructure using official government data as the foundation for programmatic SEO at scale.
Multi-Vertical Programmatic SEO
Not just location pages. Four separate data verticals (brokers, zonal values, LTS verification, geographic coverage) each with their own page templates and internal linking structure.
Official Data as Moat
Every page is backed by government data: PRC exam records, DHSUD License to Sell registry, BIR zonal values. This creates a defensible content moat competitors cannot easily replicate.
Verification as Value
Each page provides trust signals. Broker profiles link to PRC verification. The LTS tool verifies project registrations against DHSUD records. This isn't just content; it's infrastructure.
Tools That Rank
Zonal value lookup, transfer tax calculator, LTS verification search, due diligence checklists. Interactive tools that capture high-intent searches and provide genuine utility.
What I Built: Four Data Verticals
Each vertical has its own data source, page templates, and internal linking structure. Together, they create a comprehensive verification ecosystem.
Broker Directory
25,264Every licensed real estate broker from PRC exam records (2011-2026). Each profile verifiable against official PRC data. One page per broker.
- PRC license verification
- Exam cohort hub pages
- Location-based discovery
Zonal Value Coverage
199,674 records199,674 zonal value data points across 16 regions, 73 provinces, 1,441 cities/municipalities, and 33,633 barangays. Programmatic pages at every geographic level.
- Region, province, city, barangay pages
- 33,633 barangay-level pages
- Transfer tax calculator
DHSUD LTS Verification
7,820 recordsA search-by-name tool powered by 7,820 DHSUD License to Sell records. Buyers can verify if a project is legitimately registered. Not individual pages. A verification feature.
- LTS verification search tool
- Developer attribution
- Official DHSUD data
Geographic Coverage
35,000+Programmatic pages for every geographic level: 16 regions, 73 provinces, 1,441 cities/municipalities, and 33,633 barangays. Complete national coverage.
- 16 region pages
- 73 provincial pages
- 1,441 city/municipality pages
The Data Pipeline
1. PRC Board Exam Records (2011-2026)
Scraped and parsed 15 years of real estate broker board exam results. Extracted names, exam dates, and locations. Deduplicated records, generated unique slugs, and built a complete directory of 25,264 verified professionals.
2. DHSUD License to Sell Registry
Processed the DHSUD License to Sell database: 7,820 LTS records ingested into a search-by-name verification tool. Buyers search any developer project and verify its DHSUD License to Sell. If not found, they're directed to check with the official DHSUD record.
3. BIR Zonal Values
Compiled 199,674 BIR zonal value records across 16 regions, 73 provinces, 1,441 cities/municipalities, and 33,633 barangays. Built programmatic pages at every geographic level with contextual information and a transfer tax calculator for property transaction costs.
The Results
Real numbers from a production platform serving the Philippine real estate industry.
Massive Scale Indexation
60,000+ programmatic pages across four data verticals. Each vertical has its own sitemap, internal linking structure, and page templates optimized for its specific data type.
Instant E-E-A-T
Every page is backed by official government data. PRC license numbers, DHSUD registration certificates, BIR zonal values. This creates trust signals that generic content cannot match.
National Coverage
25,264 broker profiles from every Philippine region. 33,633 barangay-level zonal value pages. 7,820 DHSUD records searchable for LTS verification. 16 regions, 73 provinces, 1,441 cities and municipalities.
Target Rankings
- "verify real estate broker philippines"
- "prc real estate broker license check"
- "[developer name] projects philippines"
- "zonal value [city] 2026"
- "[exam date] real estate board passers"
- "license to sell verification"
Keywords targeted across verification, lookup, and research intent queries.
Why This Matters for Your Business
REN.PH demonstrates what's possible when you combine programmatic SEO with authoritative data sources. The same principles apply to any real estate business:
- Developers: Your project pages can rank with proper structured data, LTS verification badges, and location-specific content.
- Brokerages: A directory of your agents with verifiable credentials builds trust and captures search traffic.
- Brokers: Location-based pages, market guides, and tools can establish you as the authority in your service area.
The technical approach (data pipelines, programmatic templates, internal linking) scales to any size. What matters is having defensible data and a clear content strategy.
Google Search Console Data
Google Search Console performance data for ren.ph
Want Results Like This?
The same strategies that built REN.PH can work for your real estate business. Let's talk about what programmatic SEO could look like for your projects.